The purpose of the scheme is to improve the experience of visiting York, by providing support to visitors so that they can more easily understand the City and to find their way around it.

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The scheme will be a significant improvement to the City Centre public realm. It will provide health benefits by encouraging walking, tourism and commercial benefits by encouraging exploration, improving the experience and thereby encouraging visitors to return. In this way, the scheme will have a significant and positive impact on the future of York as one of the most exciting and enjoyable cities in the UK to visit.