Trueform were appointed to deliver new wayfinding digital displays at Stratford

Waterfront, within London’s Queen Elizabeth Olympic Park.

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The development site is known as East Bank, a new waterside cultural and education

quarter. Trueform worked alongside scheme designers Placemarque to develop an

external wayfinding scheme that sits within the wider public realm for the park.

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On the east bank of the Waterworks River, the site sits at the gateway to the Queen

Elizabeth Olympic Park. The challenge was to communicate a unique brand identity for

East Bank, as a cultural destination in its own right, beyond its associations with the

park as a sporting destination.