Trueform were awarded the contract to supply pedestrian wayfinding signage

throughout the Coventry City Centre. This contract is extending on Trueform’s previous

wayfinding experience in Birmingham City Centre within the West Midlands.

 

Following UK City of Culture award, Coventry’s year in the spotlight May 2021 –

May 2022, with the title bringing a huge amount of opportunity to place Coventry

on a national and international stage, there couldn’t be a better time to launch the

wayfinding scheme. The wayfinding signage will encourage more walking and will help

to lower greenhouse gases and emissions, further contributing to Coventry’s climate

change strategy.